Success. Wikipedia defines success as an achievement of an objective/goal, a level of social success, the opposite of failure. The Oxford Dictionary simply says that success is the attainment of wealth, fame or social status.
Interestingly enough, “Success” was the name of an automobile manufacturing company that boasted a car with a two-cylinder gasoline engine, steel tires (rubber for an extra $25), and a chain drive. It claimed top speeds of 4-18 mph depending on which one you picked off the lot, as well as an incredible 100 miles per gallon. The Success model was already completely outdated by the time the company launched in 1906. The story of Success ended after only ten short years in the manufacturing business. Despite the affordable price tag of only $250 per “horseless carriage” it was an utter failure, joining a long list of early unsuccessful automobile companies.
According to the definition of success it is an achievement of our own predetermined goals, allowing us to handicap the ceiling of our own potential. Success is also the accumulation of wealth, fame and status, no matter what we have to do and whom we have to hurt to get them. Is it then an admirable pursuit to seek success for our business, our family, and our lives? Despite what Wikipedia and the Oxford Dictionary tell us, there must be more to the idea of positive achievement than just setting our own goals and celebrating our own achievements. So what then is a true definition of the concept of success as we envision it?
I believe that as we begin to calculate and lay out our path towards success in our endeavors, we should actually be focusing instead on finding ways to be significant. The definition of significant is: meaningful, of consequence, having or likely to have a major effect, important, influential, effective.
I have been fortunate enough to hold positions of leadership for several different companies over the past 15+ years. In my trial and error attempts to motivate people and to become a leader who values significance over success, I have learned that one of the most important determining factors in attaining high levels of achievement is the ability to focus and take ownership. By that I mean having the healthy inclination towards finding the intrinsic motivation and strength to override extrinsic influences. When you reach the point where you begin to claim ownership over your circumstances, you are then able to push the boundaries of your potential. The harsh reality is that there are many external factors that greatly influence our ability to attain success as it has been defined for us. In the case of the car company, the grim truth was that because of their own mistakes, their designs and technology were all outdated by the time the company was launched. Their competition had legally copied all of their ideas and beat them to market. In our own lives, these external factors are often beyond our control, lowering the ceiling of our potential by taking ownership away from ourselves and placing it in the circumstances that we find ourselves in. This leaves us vulnerable to every defeatist attitude our minds can conjure up. We find it easy to believe the lies around us- I can’t because: “I’m too young/old”, “I don’t have enough money”, “I don’t drive the right car”, “I don’t know the right people” etc., then the definition of success rings in our ears and whispers that nothing is our fault because we were held back by our circumstances. The obvious solutions are to then just lower our goals and objectives a little bit, making success achievable once again.
I want you to consider something amazing. Significance is not impacted by external influences. Significance doesn’t care how impossible your circumstances, how little money you have, or what car you drive. None of that matters because significance is achieved simply by intrinsically choosing to be meaningful, of consequence and influential.
What will you choose for your life, your family, and your business? Are you going to chart out a path for success, one that is heavily impacted by external influences? Or are you going to choose to be significant and live a life that positively impacts others no matter what your circumstances?
I will conclude with a proposal for a shift in our pursuits. I propose that whenever you consider the value and level of your own success, instead substitute the concept of Significance. The founder of the Success car company, John C. Higdon, was not very successful with his own company, but he had an extremely significant impact on the automobile industry. He allowed other manufacturers to copy his designs, which advanced automobile development to the point where when he actually launched his own company, his designs and technology were all outdated.
I believe that one of our main purposes in life is fulfilled only when we answer the call to be significant. We are each given a unique quantity and diversity of talents, what we do with that amount determines our significance. Do I make a significant positive impact on the people that I come into contact with? Do I use a significant amount of my resources to increase the quality of life of those in need? Do I use my athleticism and talents in a way that makes a significant positive impact on the kids that always get picked/served last?
In sports, when you reach out to the child that always gets picked last your chances of being successful on the field often diminish, but Every time you pick that child, your level of significance increases.
At Soccer Shots the caliber of our great curriculum allows us to educate a wide range of kids and we enjoy seeing success every day as we watch the ability of each child grow and develop. As an organization, the success of the soccer education we provide is not what motivates us. Instead it is the significant positive impact we have on each child’s life by “bringing character development lessons to young kids through the platform of soccer”.
‘Google it!’ or ‘Let me check online!’ These are common phrases that have become a part of our culture. Google has become a verb. While I’m far from being anti-technology(I actual
ly watched the entire Apple announcement last week about their new operating system . . . seriously), I’m a little worried about how it’s increasingly intruding into our lives.
I recently saw a photo essay entitled “Death of Conversation,” in which the photographer took photos of people on their mobile phones instead of talking. He then spoke about how he took more and become more aware of it, it started to really bother him. People not talking at dinner, next to each other on benches, or in situations that it just seemed like a natural time to interact. It was almost uncomfortable to watch them not interacting.
So what’s my point? What am I getting at? My point is: as a dad who happens to run a youth soccer program, I’ve come to believe that it’s the responsibility of us all to recognize the negative impact of technology!
A few tips to pass along that I’ve worked into my habits . . .
When your child is playing, don’t use it as a chance to check your status or answer emails. Use it as a time to watch your children. To encourage their efforts. To laugh when they laugh. To laugh when they don’t laugh so they know everything is ok and they should be laughing. Children learn first by observation. If they watch you on a device at dinner, waiting for a ride, sitting at the park, at the pool, etc., that’s is what they learn they should be doing. Not how to ask and answer questions. Not how to deal with situations and the give and take of conversation.
Dr. Larry Rosen wrote a great piece for the Huffington Post. Here is an excerpt where he identified 3 main issues that arise from overuse of technology:
Lack of time for essential personal interactions in the real world
Lack of time for creative thought and mind wandering
Lack of time for calming overactive brains
“… the overuse of technology keeps children from spending time playing with their parents, siblings or peers. As these young children grow up and embrace electronic communication, as do their older preteen and teenage siblings (a typical teen would rather connect with their friends through texting and social media than face-to-face), they are sending and receiving messages behind glass screens. And behind a screen you do not see anyone but yourself reflected back. You don’t have a sense of the “context” that the recipient finds himself in nor do you have an understanding of how your message impacts that person. And adding in the occasional LOL or smiley face is not sufficient. Without this contextual information from those receiving your messages, you will have a very difficult time learning the pragmatics of communication including an understanding of the impact that your words have on the other person as well as the niceties of back-and-forth communication. Learning these skills was far easier before technology arrived and we parked ourselves and our children in front of those high-def screens.
Our brains have a specialized mechanism, called the Default Mode Network, which has been appraised as being operational during daydreaming, mind wandering and other non-task-oriented behaviors. If you are constantly and actively making decisions about what to do on an iPad, you will not activate the DMN which neuroscientists are now understanding keeps your mind focused and does not allow for the types of “ah ha” experiences gleaned during mind wandering.
Finally, neuroscientists have begun to show evidence that interactions with technology over-stimulate your brain. Dr. Gary Small at UCLA demonstrated this with brain scans of older adults who had never used the Internet showing more activity when using Google than when reading a book. Other studies have validated that the constant task switching afforded by multi-screen technologies activates more of your brain than simply working on a single task to completion.
What is the solution? I tell parents that children need to use technology at a ratio of 1 to 5 meaning that for every minute of tech use there should be an equivalent 5 minutes of time spent doing something else including talking to people, interacting with toys that promote creativity (and mind wandering) and doing activities that calm an overactive brain. So, if your child uses an iPad for 30 minutes (my recommendation of the maximum time for a child up to around four or five-years-old) then he or she should do some other activities for 150 minutes to balance out their brains and to allow for practice communicating and mind wandering. As the child gets older, the ratio starts to change and around the time your child is a preteen the ratio is usually about half and half. When technology becomes more prevalent in the teen school and social life that ratio flips to 5 to 1 with teens still needing time away from technology but also needing to connect with their schoolwork and their virtual social worlds.
One further piece of the puzzle concerns the amount of time spent using technology before taking breaks. Dr. Nathaniel Kleitman was well known for his work on sleeping behavior, teaching us that our sleep comes in roughly 90-minute cycles, each culminating in a dream state. Kleitman also talked about a BRAC — Basic Rest and Activity Cycle — that we maintain during the day that is also around 90 minutes. After about 90 minutes of technology interaction we all need a short rest–I advocate about 10 minutes–and neuroscience can tell us what we can do to calm our brains and make them more available for completing our work in an expeditious manner. For example, a recent study by Dr. Richard Coyne and his colleagues showed that if you walk in nature your brain activity calms to a state of involuntary attention, which is much less activating and energizing. Other research has shown that looking at art, listening to or playing music, practicing a foreign language, exercising, meditating, taking a warm bath or shower, or even having a pleasant conversation with a friend face-to-face or on the phone calms your brain. And for an added bonus, many of these activities have also been shown to enable your Default Mode Network. Many people report that they get their most creative ideas when wandering in nature or taking a hot shower or bath. Neuroscientists agree.”
As much as we take care of our kids’ bodies by feeding them, their health with doctor appointments, and their clothes by making sure they’re properly covered, we need to take care of their BRAINS! Our jobs as parents isn’t getting easier, which makes it even MORE important. Make your children look you in the eye when they talk to you, teach them how to read people’s emotions by their facial expressions… play the ‘face game!’ Ask things like: what does happy look like? show me what sleepy look like! Finally, remember, LIMIT TECHNOLOGY… go outside and play some soccer! :)
This week, my heart has really been with young women… more specifically, young survivors. Until not that long ago, I didn’t realize that breast cancer was the most common cancer diagnosis in women age 15 to 39, and the leading cause of cancer death in women age 15 to 54. I’m in that age group. My sister is in that age group. My daughter is going to be in that age group soon (much sooner than I want to think about, actually). I am surrounded by magnificent young women on a daily basis, and my heart breaks when I allow myself to think about all the “what ifs”… what if any of the young women I know and love were to be diagnosed? What if my precious daughter, my princess, found a lump? Typing those words was hard enough… I can’t actually imagine what it might be like as her mom, so I’ll stop heading down that path and think about taking action instead.
You see, I’m a little bit of a control freak. Since testing positive for the BRCA1 genetic mutation and learning that I was at significantly higher risk to develop breast and ovarian cancer, I’ve learned that there really isn’t much about cancer that works for control freaks like me. I have learned that I can’t control my DNA or the fact that I’m wired with hereditary risk for not one but two deadly cancers. I also can’t control the fact that I have probably passed my faulty genetics on to my children, and their children, and their children’s children. But, I can control what I do. I can control my actions. I can control how I respond to this thing, this stupid cancer thing, and it’s in my actions that my children learn. You see, one day, when they are no longer minors, they will have to make the decision for themselves as to if they have genetic testing or not. I don’t get to make that choice for them (an obvious issue for this Control Freak). I want them to be tested, but I also want them to make their own decisions. Sure, my way is probably right…… oops, see, there I go again, with the control thing. Anyway, they are going to have to choose whether to be tested, and they are going to have to choose what to do if the result is positive.
I think my best shot at parenting them through this is in my actions. I have chosen to talk about breast cancer openly with my three precious little ones. They have gone to appointments with me and my daughter even helped me change bandages and empty drains after my double mastectomy last year. I don’t want them to be scared. This doesn’t have to be scary. In fact, the 5-year survival rate for breast cancer is over 90% when caught early. That’s HUGE! I also recently read about how 80% of cancers in young women are found by the woman herself, which means that our best chance… my daughter’s best chance… at fighting back against breast cancer is to know herself and her body and to make things like monthly self-exams and annual well woman visits a priority.
As a mom, I’d give anything for her to not have to think about these things. I want to protect her and her brothers from all the darkness in the world, including breast cancer. But I can’t. What I can do is teach her how to value her own health and how to know what is normal for her body, so that when something isn’t quite normal, she finds it – quickly – and tells her doctor.
And so, my challenge to you is this… Sometime in the next week, take a minute and encourage a young woman in your life to be more than aware, and to learn and understand what is her “normal.”
Here’s a couple resources to help get you started:
We joined the Soccer Shots franchise community as owners in 2010. We had no idea what we were getting ourselves into, of course, but were filled with a combination of excitement and fear and hope for the future. We had been owners for about five minutes when we started dreaming about one day expanding our business into another territory and having a more regional presence. It took time (longer than we wanted), a lot of thought and planning (a.k.a. sleepless nights), and a lot (I mean, a LOT) of soccer balls and goal scoring and high fives, but we were able to successfully expand in August 2013.
About two weeks after receiving the news that our expansion had been approved and completed, I received some different and unexpected news: I had tested positive for a mutation in the BRCA1 gene, and I was therefore at significant risk for developing breast and/or ovarian cancer. If you follow the celeb news, this is the same genetic mutation that Angelina Jolie wrote about last year when she shared that she had undergone a preventative double mastectomy. Because of this bum BRCA1 gene, I quickly learned, I have a lifetime risk for developing breast cancer of up to 87% (normal risk is about 12%) and ovarian cancer of up to 54% (normal risk is about 1.5%). I found myself making appointments with not one but two different oncologists and a plastic surgeon, learning as much as I possibly could about what it meant to have this thing called “a genetic predisposition to cancer” and what my options were for screening, treatment, and prevention.
After many tests, scans, appointments, research, thought, consideration and prayer, and at the recommendation of my oncologists, I underwent risk-reducing surgery – a bilateral oophorectomy to remove my ovaries in October, followed by a double mastectomy with reconstruction in November. I had complications after the mastectomy that ultimately led to four additional surgeries, with my last surgery successfully completed a couple months ago, in late July 2014. When we expanded our Soccer Shots business last year, I hadn’t planned on spending that first year in the operating room or home on medical leave, but that’s what happened and I’m grateful for the Soccer Shots community and our team of coaches and staff that kept our business going – and growing – despite the storm our family was going through at home.
October is Breast Cancer Awareness month, and I’ve been spending a lot of time lately considering what it means to be aware. In the past, whenever this time of year rolled around, I would buy and wear pink things with catchy phrases that supported the cause. Don’t get me wrong – I love pink, but this past year has taught me that the pink ribbon is more than what I’ve given it credit for in the past. It’s more than being aware. It’s being aware … and then doing something with it … taking action. It is taking the time – every single month – to do a self-exam and to know what is and isn’t normal for my body. It is scheduling my annual well woman exams, and keeping those appointments, no matter how busy my schedule is when that appointment time rolls around. It is talking to my 9-year old daughter openly and in ways she can understand about women’s health and genetics and cancer and breasts and what my scars mean and how we can be proactive with our health together.
I’m not a survivor. My heart breaks every time I think about the thousands of women, and those that love them, who have fought breast cancer, and I will always try my best to live a life that honors them. I will forever be grateful that I got the chance to essentially beat cancer before it could beat me. My hope is the same for you and the women that you love.
This October, do something. Take action. Be more than aware.
Although it wasn’t one of those, “I didn’t know I was pregnant!” stories, my husband and I literally became parents unexpectedly, overnight. Just like that. No time to plan, decorate a nursery (nor did we even have an extra bedroom that couldbe a nursery), Google everything you know nothing about, read baby books, mentally prepare, etc. But everyone says that you are never fully prepared anyway, so perhaps that all would have just been a waste of time. Regardless, last summer we suddenly found ourselves the legal guardians of our nephew, Alex, when he was just four months old. And we wouldn’t have it any other way.
Having taught dance, coached various sports and babysat since I was 14, I thought I had learned a thing or two about parenting in the past 18 years. The thing about teaching or coaching or babysitting is that at the end of the day, you give the kids back to their parent. And I now believe NOTHING could fully prepare me for that full time responsibility! My husband had never done so much as changed a diaper, so his head must still be spinning.
We dove in to the role of parents, but again, with no time to read books or do research or contemplate cloth diapers vs. disposable. Our goal was simple: keep Alex happy, healthy, well, and alive! I’m proud to report, it’s been nearly a year and we’ve managed to do that without sweating the small stuff too much. Sure, his bedroom wasn’t cute. The décor theme was “Soccer Shots office” until we bought him a house for his first birthday. Who knows if all of his toys are developmentally appropriate. I did actually begin to wonder this when I heard a woman in Target having a near meltdown on the phone with her husband trying to decide whether buying a jumper chair would have a positive or negative impact on their baby’s development. It truly blew my mind that she had time to even consider the possibilities. I wanted to share with her that she would never regret the fact that if she bought it, she’d at the very least have a safe place to put her child for a minute or two when she needed to use the restroom or wash both hands at one time.
This isn’t meant, by ANY stretch, to be an entry about parenting advice (see below about a Johnny Jump Up then determine how much you trust my newly developed skills), but I do want to share a few other lessons that I’ve learned without the luxury of baby books, parenting classes or even Google in most cases.
In regards to the info above about the jumper, or bouncer, or whatever you want to call it, Alex had a legitimate, hand me down Johnny Jump Up. Yes … one of the “super unsafe” ones that you mount above a doorway that were banned in the 80s. We made sure it was securely attached to the doorway and he LOVED it, and so did I. It is one of those devices that allows you to take care of YOU first. If there is one thing I’ve been forced to remind myself of the most over the past year, when baby poo was hitting the fan, it is, “The plane is going down. You need to put YOUR oxygen mask on first to be better equipped to deal with this.” Truth. It’s not selfish. It’s what you need to do to respond appropriately to a given situation. Just don’t take too long to do it.
If you’re planning to have kids or already have them, chances are, you are or will become an expert in logistics. Little did I know that planning for just getting you and your baby from point a to point b takes some practice. You’ll surely forget a diaper, a change of clothing, wipes or toys when it is most necessary. It wasn’t long before I learned to keep ALL of these things in my car. And that in order to be on time for something, I needed to plan to leave at least 45 minutes early. No joke.
Not only does parenting make you a super effective planner (you have every right to brag about how you made it from a baptism to a birthday party all in one day without a meltdown or missing a nap!), but you will also become incredibly good at time management. Usually you will really want to take a nap during baby’s nap time, but you won’t. You can’t. That time will be used for washing dishes, taking a shower and even feeding yourself. And you’ll be able do it all in record speed. Productivity during nap time is huge.
Which leads me to my next point about exhaustion. I consider myself pretty active and physically fit. I’ve run marathons and I run around soccer fields with preschoolers for a living. But after one month, the physical and mental exhaustion of constantly having to be one step ahead of Alex was something I’d never experienced! My body eventually got used to it … until Alex began walking and the feeling returned. There is nothing that compares to the feeling that you get in the pit of your stomach when you turn your head for a second, look back and realize your child has pulled off a vanishing act. “Seriously?” you ask yourself, “Where could he have gone so quickly? The house is not that big and he is not that fast!” But he is, and he’s climbing up the stairs.
As we near the finish line of Alex’s adoption process, I couldn’t agree more with what every parent will tell you: every bit of this is totally worth it.
Running skills (both his and mine) came in handy as Alex and I ran the bases after he attended his first baseball game recently. Our whole extended family cheered him on loudly from the stands as he was easily the smallest, and last child to cross home plate. He had no idea what he’d just done, nor is he likely to remember it at 15 months old, but there was a huge smile on his face the entire time (even as he “slid” into second base). These are the other types of moments that will stick with you – the ones that make it all worth it.
Tom Bartley, Owner/Director of Soccer Shots Brevard County
As a child, when someone asked me what I wanted to be when I grew up I always said I wanted to be an insurance agent like my father. I joined the Air Force instead, but during my time serving, I always envisioned becoming an insurance agent after my active duty. Plans changed again when I realized that I just wanted to be someone who has a positive impact on the future leaders of the world. Owning a Soccer Shots franchise has given me that opportunity and I intend to do my very best to make a difference in my community.
Without going too far back, it is important to know the story of how Soccer Shots Brevard County came to exist. At the time of my initial inquiry about the franchise opportunity, I had a job and I was concerned that Soccer Shots might not work where I lived because of the quality of the local soccer clubs. I wasn’t ready to jump in yet, but was intrigued by the business model and opportunity. Shortly thereafter, I lost my job. After the initial grief and panic that goes along with losing your job, I determined that I needed to find something new to do that I was passionate about, but also allowed me to take care of my family. I knew I wanted to be involved in a soccer or sports related business but I wasn’t sure exactly what kind so I enrolled in an Entrepreneurship Operations Course Certificate program at the local community college to at least begin learning how to run a business. During that same time, I was working with a military veteran’s organization called The Mission Continues and had the opportunity to coach soccer for young children. I realized that coaching soccer for children was something I was good at and enjoyed so I emailed Soccer Shots and told them I was ready to get serious about the possibility of owning a franchise.
After several interviews and completing the prospective owner requirements, I was awarded the Soccer Shots Brevard County franchise on August 19, 2013. I began my first season in January 2014 and it was a great success due to the help of the Soccer Shots support department’s wisdom and guidance helping me get business off the ground. The plan now is to grow steadily each season for the first year, learn the different processes, and build our reputation within the territory as the best place for children to be introduced to soccer.
It has been almost a year since I was awarded the franchise and I find myself happy and enjoying my work. The business side of Soccer Shots can be stressful at times, but that is to be expected. Coaching sessions is my favorite part of the job. Our goal at each session is to have fun and make those 30-40 minutes extraordinary for the participants. Coaching is absolutely exhausting and I am usually dripping in sweat when I am finished, but it reinforces why I got into this in the first place – to make a difference for the children in my community and provide a positive soccer experience for each of them.
After trying different careers and going through plans A, B, and C., I believe I have found what I am meant to do in this life. Working with children is my passion and I love it. My wife laughs when I come home and tell her how exhausting a session was, but she can see my face light up and hear the excitement in my voice when I talk about the children and the way I feel when they figure out something I taught them.
Soccer Shots ownership has given me new purpose in life and something to be proud of. Life experiences have provided me with an appreciation for the simple things in life like the smile on a child’s face. We are only given one chance to live and it is up to each of us to make the greatest impact we can.
I don’t know when I first became obsessed with perfection in children’s entertainment, but as I write this I realize it goes deeper than I thought. I guess I can blame it on my parents for taking me to Walt Disney World so many times that I have developed a ridiculously high standard. The bar really got pushed when I had the opportunity to attend the Disney Leadership Training Institute a few years ago. I was so excited to finally see the belly of the beast. I wanted to meet the true Mickey, see the space mountain track and walk the infamous underground roads of the Magic Kingdom. The morning came for our tour of the facility and I was beyond excited. We loaded the Mickey Express and headed out. First stop, the laundry facility. Yeah, you read that correctly. They took us to the factory where they wash the sheets and towels from the resort hotel rooms. “Well,” I thought to myself, “it can only get better from here.” Next stop, the maintenance shed. We got to see how they paint the trashcan lids … exhilarating! The third and final stop was on my list. We walked down into the underground tunnels of the Magic Kingdom. I didn’t get to see Mickey or any other famous characters, but I did get to see a trash chute that came from the underside of the roads above. So, to recap: I had the special privilege to witness how Walt Disney World is blowing their competition out of the water by seeing how they wash towels, paint cans and sort trash.
I sat frumpy faced in my chair eating my delicious Mickey Mouse ice cream bar and waiting for someone to apologize for the weird mix up. “Maybe,” I thought, “our tour guide was new and took us to all the wrong places.” A well-dressed gentleman entered the room and introduced himself. Instead of explaining the strange locations of our tour, however, he instead began describing a scene from the movie “Who Framed Roger Rabbit.” It was a fight scene that involved Roger getting shoved into a hanging lamp. The bumped lamp swings from side to side while the fight continues. I had remembered watching the movie years ago but I could not recall that particular scene. I kept wondering to myself why we had been taken to the most obscure locations on Disney property and now we were talking about one of Disney’s most obscure movies. As the day went on, I learned that the movie was created before digital animation. Each scene was painstakingly drawn by hand. Originally the lamp was left alone during the fight scene but an eager and passionate animation artist found a way to add an element of excellence to the movie by bumping the lamp. Bumping the lamp added months of additional work. The artist had to draw each cast of light and shadow in the room for each movement of the swinging lamp. All of this work for a scene I hadn’t remembered seeing and held no significance to the plot of the movie. What did all of this have to do with laundry, trashcans and recycling?
Disney employees are encouraged to “bump the lamp.” They are striving to make one small change to make an ordinary scene excellent. The laundry facility uses hydraulic lifts and personal AC units to ensure the comfort and productivity of employees. The factory trash can flap is removed and replaced with one that is 1/4 inch smaller than the hole so that little fingers won’t get smashed when throwing their trash away. The trash is sucked through tubes underground and sorted into bins to promote recycling without requiring the staff to dig through trash.
This lesson has shaped my management style. What I realized is that we often get bogged down worrying about the big picture and the monstrous problems. I was inspired to step back and look at the little things to ask myself, how can I “bump the lamp” in this scene? An equally important question: how can I inspire my employees to “bump the lamp?”
Way back in 2008, when the country was in the early stages of the greatest recession of our generation, my wife Alyssa and I were in our first full year operating Soccer Shots. After months of careful consideration we decided to purchase the 16th franchise in the Soccer Shots system (today, there are more than 100 franchises in the system).
We knew the challenge that confronted us, not just the odds that face all new businesses, but given the turbulent economic times we knew we had an extra steep hill to climb. Looking back, I think we were also somewhat blind to the odds (either consciously or unconsciously, I am not sure) as we only focused on succeeding. We had a business plan, financial projections, and the desire to do what it took to succeed.
Alyssa and I knew we wanted to work with children and in the field of education.
Given the importance of physical fitness in children and their ability to learn and excel in school, Soccer Shots seemed like a perfect fit. Having previous experience working for a privately run charter school, global agencies, local companies, and Fortune 500 businesses we also knew that we wanted to start something of our own. And an opportunity that would support the family that we planned on having and that would succeed or fail based on the effort, decisions, and dedication that we invested. And of course there is always some level of luck involved.
In early 2008, not a single child in Los Angeles had experienced Soccer Shots. This year 10,000 children will experience Soccer Shots. In 2008 it was Alyssa and I handling every task, starting every relationship with schools, scheduling every season, coaching every class, and completing all of the administrative tasks. We were very much learning day to day and improving little by little with the intent to survive and hopefully grow. Today our team consists of 11 full time salaried employees and 10-15 part time employees. Virtually every hour of every day of the week there is a Soccer Shots class running somewhere in Los Angeles!
When I think about the growth that we have been so fortunate to experience, I can’t help but think about the future and where Soccer Shots will be in years to come. As a small business owner my focus naturally shifts to looking ahead but it is important from time to time to reflect on the past and how we got to where we are today. Looking back I realize that from day one we have been very intentional about our vision for Soccer Shots and truly believe that this vision and our success are directly linked. Every decision that we have made has been answered by thinking about our vision and who we are.
Our goal has always been to offer a quality program for the families in Los Angeles.
This goal has not changed, however we have learned that in order to survive in an increasingly competitive market, we must continue to strive to be remarkable and that part of achieving this was identifying the ways to make our program truly unique.
What Makes Soccer Shots Unique?
Employees, Not Independent Contractors
Our directors and coaches are all employees of Soccer Shots. This means our entire team is covered under Workers Compensation and Disability and many receive health and other benefits. Many programs farm out services to independent contractors. However, due to the nature of our work with children and the quality we wish to uphold, we prefer the conservative path of fully trained and screened employees.
Character Development + Soccer
Character development is the foundation of our program. Our professionally designed curriculum is structured around our 10 character building words. Each class utilizes our innovative curriculum which extends beyond physical activity to incorporate values like respect, honesty, teamwork, and encouragement.
Family Owned & Operated Since 2007
Soccer Shots is owned by myself and my wife Alyssa. Together with our team we make every effort to deliver a remarkable program that children, parents, and schools will bene!t from and enjoy. As parents ourselves of two young children (Charles and Amelia) we understand the many needs of families.
Our primary focus is and always has been to serve the needs of the schools that we partner with. We understand the unique challenges and are experienced in meeting and often exceeding the expectations.
Trained & Certified Coaches
All coaches have successfully completed extensive group and one-on-one training by Soccer Shots. This means up to a couple of months of training alongside an experienced Soccer Shots Director/Lead Coach as well as ongoing professional development.
Squeaky Clean Records
Our entire team has successfully completed live scan fingerprint background checks through the State of California, certified FBI and Department of Justice agencies. Copies are provided upon request.
Early Childhood Education (ECE)
Many of our coaches have completed or are working toward fulfilling at least 12 ECE credits. We seek individuals with backgrounds in education and child development first. Soccer skills and experience are second.
Certified Mandated Reporters
Our entire team is aware that by law they are Mandated Reporters and are all certified by the California Department of Social Services. The safety and well being of the children are always top of mind.
At the schools we serve we offer scholarships & all-play policy in an attempt to include children who want to participate regardless of their ability to pay. Many schools have fundraisers throughout the year and we make donations, typically in the form of gift baskets which include certificates for a free season. Another form of fundraising for schools that we serve is an incentive where we give a portion of the registration fees back to the school.
Maximum Levels of Insurance
Soccer Shots is fully insured with above required levels of coverage.
“Our primary focus is and always has been to serve the needs of the schools that we partner with. We understand the unique challenges and are experienced in meeting and often exceeding the expectations.”
In the end, our vision is to offer an experience that will leave a lasting effect on the children and families that we serve.
- Ms. Lisa Findley, First Grade Teacher, Harrisburg, PA
I have a confession… I don’t always love theme weeks in school. As a first grade teacher, theme weeks mean taking at least 15 minutes each day to clearly explain the theme for the following day. That includes multiple (and repetitive) questions about the theme and giving or showing several examples of the theme. Secondly, each day is a new whirlwind of costumes, props and activities, of which you can imagine are totally not distracting to the learning process. Lastly, our “normal” routine might as well be thrown out the door. But however crazy these weeks may seem, there is always a light at the end of the tunnel when I see my students enjoying these literacy activities.
As you may or may not know, March 2 was Dr. Seuss’ birthday. Getting kids to enjoy reading was something that Dr. Seuss was passionate about. His philosophy and his books are why America’s teachers and the National Education Association selected Dr. Seuss’ birthday as the day to celebrate Read Across America. This past week in my classroom, we participated in several Read Across America activities including: Wearing t-shirts with messages, wearing mismatched/inside-out clothes, dressing like a book character, swapping books, and discussing our favorite books. As mentioned previously, these weeks are quite chaotic in a first grade classroom, but if it means that my students are focusing their attention to reading, then I am all for it!
Getting first graders to read has been one of the most challenging tasks in my life thus far. These fresh, young faces come to me in September and are so open and excited to read! With expectations of learning to read on the very first day of school (literally — that’s what they thought they’d learn first!), my students were sadly disappointed. Since then, reading is a constant struggle for many of them. I think we all, including myself sometimes, forget how difficult this task really is. So as this fun and silly week has come and passed, I noticed that many of my kiddos that really struggle with reading were having fun participating in the Read Across America activities. Each morning our school began with a student reading a Dr. Seuss quote to an unknown book on the morning announcements. My students excitedly screamed out the answer, thus beginning our wacky week. Throughout each day I chose to focus a little bit of our time reviewing the theme for the day and discussing how it relates to Read Across America. We took some time each day to “Stop, drop, and read!” and most importantly we talked about why it’s necessary to learn to read. Some of my kiddos want to be doctors, others want to be athletes, and not to toot my own horn, but others want to be teachers! Each occupation requires reading in some way, shape or form. But the one thing that I wanted students to understand this week was that reading should be fun! I always try to make reading fun, interesting or a learning experience.
This week may have been hectic for me, but if you ask my kids, they may respond with a different answer.
Food and I have a love-hate relationship right now. I’m a full on “foodie” in many ways — I love eating out, discovering new places and recipes, etc. But at the same time, I have seen the ugly consequences of food not meshing well with our bodies. This past August, I ended up in the ER, shaking uncontrollably and experiencing a “seizure-like episode” — a result almost certainly related to some allergies I had to food. This wasn’t all – my son, age 4, has recently been diagnosed with ADHD NOS, and a huge number of articles have come up on children with ADHD and how the symptoms are aggravated by certain foods.
All of the sudden, my love for food has been challenged to great lengths. My son now has a low, if any at all, gluten diet and absolutely no refined or processed sugar. I realized that having cooked tomatoes (fresh tomatoes are fine) and almonds of any sort are really hard on my body, so we have a lot of things we need to watch for as a family now.
I know that I join a long list of families with allergies and kids who probably are negatively affected by processed foods without knowing it. Nonetheless, as my child has birthday parties and holiday parties in his classroom, I can’t help but feel I need to make sure he still has a great time at these events without compromising his health. I believe as a Soccer Shots Director/Owner/Coach and as a mother, we need to not only advocate healthy living with an active life style of soccer, but also with the foods that we eat or offer, as well.
In this journey, I have found some healthier, guilt-free recipes that really are delicious, so I thought I would share them!
1 teaspoon vanilla extract (or the seeds of 1 vanilla bean)
In a food processor fitted with the steel blade, process the almond flour, 1 cup shredded coconut, coconut flour, and sea salt until finely ground. Add the honey, coconut oil, lemon juice, lemon zest, and vanilla. Process until a rough dough forms.
Form the dough into 1-inch balls. Roll in shredded coconut if desired.
For a no-bake treat, simply refrigerate until firm and enjoy!
For a more traditional meltaway cookie texture, place the balls on a parchment-lined baking sheet. Bake at 250ºF for 20 minutes, rotating the pan halfway through. Cool completely. Store cookies in an airtight container in the refrigerator.